Design & Range.
A creative challenge
It all starts with an idea, a desire… Always looking to buck trends and work with tomorrow’s talent, Mercedes-Benz asked fifth-year students at ISCOM Paris* to redesign the bottle for its celebrated women’s fragrance. The brief: draw inspiration from pop art and come up with a strong graphic design that breaks the rules, injects energy and celebrates life in all its colors.
The design chosen by Mercedes-Benz is a real blast of optimism and fantasy. The winning team hit the mark with its proposal for a bottle that plays with the very 90s phenomenon of logos all over the place. ”We thought: There are logos everywhere! So why not on perfumes too?” Blue, pink, yellow, green… Mixing the font sizes and capitalizing on the power of the monogram, the classic curved glass bottle is now covered with the Mercedes-Benz logo in all shapes and sizes.
The Hair Mist
For a different twist on this deliciously pop fragrance, Mercedes-Benz came up with aHair Mist that gives hair shine and protection. A great way of getting to know
Mercedes-Benz For Women Pop Edition.