Mercedes-Benz The Move.  
The fragrance for men in motion.  

 Pitch…THE MOVE’s punchline is an ode to life. Set to music, it’s the story of a young man cutting through the urban world and making it his own. Every movement, every step and every hop speaks to life and desire. The world is moving. So is he. #BeFree: He demands his freedom. #Liveinthemoment: He makes the most of every movement. #Expressyourself: His scent is his signature.

An aromatic fougere fragrance.

Zoom in on... the fragrance. THE MOVE was created by Dominique Ropion. This talented master perfumer considers each of his creations to be an olfactory sculpture. He thus “molded” THE MOVE to form the signature of an entire generation. A signature scent that stands out amongst the rest. THE MOVE is an aromatic fougere of dynamic accents, which layers the acidulous fury of grapefruit, the spicy notes of cardamom and the fragrant tenderness of apple blossom. The combination of geranium with an innovative salty marine accord brings it its full modernity, while tonka bean and balsam fir offer a unique, gourmet, sweet note very much in the here and now, for a sensuous awakening.

The design & range.

To hold THE MOVE, Mercedes-Benz wanted an organic, simple, and pure shape. By no means ostentatious. Something essential, a bit futuristic. It imagined a nomadic bottle with a spray cap. A fast, simple gesture. To be worn at any time of day or night. With its rounded lines, discreet star and intense blue tone that toys with purity and transparency, THE MOVE becomes a lucky charm to never leave home without.