Rémy Deslandes, CEO & Thibaud De Vaulchier Vice President of sales

From masstige to selective perfumes…

Signing the fragrance license for Mercedes-Benz, the 9th biggest brand in the world, in 2011, completely changed the destiny of INCC, a SME dedicated to masstige perfumes since its creation in 1990. Hence, under the iconic three-pointed star and the « The best or nothing » motto, with a 25% annual increase in sales and a new Mercedes-Benz perfume launched every year in October at Cannes, INCC quickly became known for two qualities:

  • That of a pioneer, for being able to make a car brand legitimate and lasting in the selective perfumery sector, among the most prestigious brands, mainly coming from the fashion industry… and
  • That of a brand builder, for respecting the DNA of the brand and the luxury codes, in terms of creation, pricing, communication, distribution...

After five years on the market, the figures show the gradual global success of the Mercedes-Benz fragrances: 100 million Euros in sales (consumer sales) at 10 000 points of sale in over 100 countries.

Equipped with the keys to this performance, and eager to make it last, the INCC staff strive to give the company the means to achieve its ambitions in terms of strategy, finance, organization, distribution and communication, because, as we all know, the next challenge is just round the corner…


Created in 1990, INCC is a relatively young company specialized in the perfume industry. Whilst retaining the advantages of its small size - flexibility, responsiveness and adaptability - it has already developed the attributes of a larger firm - experience, corporate values, profitability, ambitious goals and an excellent track record. Since Remy Deslandes took over at the helm of INCC in the late 2007, the company has achieved significant results: the worldwide success of Mercedes-Benz perfumes. For INCC it is not only a highly promising beginning, but also the birth of a new perfume star... INCC is therefore committed to providing rapid and sustainable success based on its strong and productive ties as well as on stable and profitable relationships with its partners.

INCC strengthens its already close ties with its distributors day after day, and expands its presence at the luxury trade shows, adding the art of receiving to its expertise.

The company is committed to respecting the DNA and values of each licensing company, aiming at giving to its brands a credibility in the selective perfumery industry and thus enhancing their opportunities in their primary markets. Guided by an efficient, visionary marketing conception, INCC thoughtfully develops intensive and carefully targeted communication campaigns.

Products available in more than 100 countries globally.




IAADFS Orlando

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TFWA - Asia Pacific

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May 6-8, 2018.

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TFWA - Cannes

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from 30th September to 05th October 2018.

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